SUNDAY SOMEWHERE // OFF THE RADAR

Branded Content

For the Off the Radar campaign, eyewear brand Sunday Somewhere wanted to capture the essence of escape — effortless style, warm air, and sun-drenched freedom. From lush Ubud jungle trails to the wave-washed cliffs of Uluwatu, we followed a group of modern wanderers who had clearly clocked off — and tuned in to island time.

Our Approach

Filmed across multiple locations in Bali, we leaned into the relaxed spirit of the brand. With smooth handheld movement, candid moments, and golden-hour palette, this wasn’t about loud fashion statements — it was about presence, mood, and subtle luxury.

Set to a chilled soundtrack, the final films evoke the feeling of unplugging — a perfect mirror to the campaign’s ethos.

The campaign rollout featured a hero brand film and multiple cutdowns for use across social platforms. The result is a dreamy, escapist mood piece that lands somewhere between fashion and travel journal, perfectly aligned with Sunday Somewhere’s aesthetic.

See more from this project over at Kin Things