SALOMON x MACPAC // S25
Branded Content & Print
Crafted for Salomon’s 2025 summer campaign with Macpac, the creative ask was to showcase the shoes in action with a stylised, fashion-forward aesthetic.
Strong visuals, bold natural textures, set in a striking, graphic location.
With a condensed timeline, a lean crew, and a modest budget, our task was to deliver a high-volume, high-quality campaign without compromising on aesthetic.
We needed an approach that was light, agile, and production-efficient — while still delivering the visual impact and polish expected of a national brand campaign.
Our Approach
We focused on three key elements:
•. Location-led visual design — choosing a graphic, contrasting landscape as the campaign’s visual anchor
•. Efficient field execution — mapping out a multi-format shoot plan to capture film and stills simultaneously
•. Natural flow — directing models in motion rather than choreographing stiff setups, to match the shoe’s real-world.
By leaning into natural light, terrain, and texture, we delivered a campaign that felt grounded but bold — true to the landscape and the brand.
Client: Salomon
Format: Commercial campaign, Product launch
Director / Cinematographer: Brecon Littleford
Photographer: Tommy Spence
Producer: Bryanna Kloosterman
Location: NSW, Australia
Credits